{"id":1343,"date":"2025-04-22T15:04:45","date_gmt":"2025-04-22T20:04:45","guid":{"rendered":"https:\/\/www.rqmplus.com\/?post_type=team&#038;p=1343"},"modified":"2025-09-02T13:58:58","modified_gmt":"2025-09-02T18:58:58","slug":"craig-lunsford","status":"publish","type":"team","link":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","title":{"rendered":"Craig Lunsford"},"content":{"rendered":"\n<p>Craig Lunsford serves as Senior Vice President, Commercial Operations at RQM+, where he leads enterprise-level initiatives to elevate sales performance, enhance customer engagement, and streamline proposal and contracting processes. Craig is responsible for advancing the commercial infrastructure that supports scalable success\u2014aligning systems, teams, and processes to deliver value at every stage of the customer journey. He plays a critical role in shaping the company\u2019s go-to-market strategy, leveraging data insights to improve win rates, operational efficiency, and client satisfaction.<\/p>\n\n\n\n<p>Prior to joining RQM+, Craig held multiple senior leadership roles at IQVIA, including Vice President of Customer Buying Experience, Head of Americas Proposals &amp; Contracts, and Senior Director of Sales Force Effectiveness. Throughout his tenure, he was instrumental in transforming commercial operations on a global scale, implementing innovative solutions that optimized sales performance and deepened customer relationships. With more than 20 years of experience in finance, sales operations, and commercial effectiveness, Craig\u2019s strategic vision and analytical mindset helps driving growth while delivering a seamless client experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craig Lunsford serves as Senior Vice President, Commercial Operations at RQM+, where he leads enterprise-level initiatives to elevate sales performance,&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":true,"_links_to":"","_links_to_target":""},"team-type":[21],"team-topics":[],"class_list":["post-1343","team","type-team","status-publish","hentry","team-type-growth-strategy-leaders"],"acf":[],"card_info":{"title":"Craig Lunsford","link":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","link_target":"_self","name":"Leader","slug":"team","thumbnail":false,"excerpt":"Craig Lunsford serves as Senior Vice President, Commercial Operations at RQM+, where he leads enterprise-level initiatives to elevate sales performance,...","display_date":"April 22, 2025"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Craig Lunsford | RQM+<\/title>\n<meta name=\"description\" content=\"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Craig Lunsford | RQM+\" \/>\n<meta property=\"og:description\" content=\"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/\" \/>\n<meta property=\"og:site_name\" content=\"RQM+\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RQMplus\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-02T18:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/rqm-og.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@RQMplus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/\",\"url\":\"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/\",\"name\":\"Craig Lunsford | RQM+\",\"isPartOf\":{\"@id\":\"https:\/\/www.rqmplus.com\/#website\"},\"datePublished\":\"2025-04-22T20:04:45+00:00\",\"dateModified\":\"2025-09-02T18:58:58+00:00\",\"description\":\"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rqmplus.com\/#website\",\"url\":\"https:\/\/www.rqmplus.com\/\",\"name\":\"RQM+\",\"description\":\"Evolving MedTech\",\"publisher\":{\"@id\":\"https:\/\/www.rqmplus.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rqmplus.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rqmplus.com\/#organization\",\"name\":\"RQM+\",\"url\":\"https:\/\/www.rqmplus.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rqmplus.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/logo.png\",\"contentUrl\":\"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/logo.png\",\"width\":696,\"height\":696,\"caption\":\"RQM+\"},\"image\":{\"@id\":\"https:\/\/www.rqmplus.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RQMplus\",\"https:\/\/x.com\/RQMplus\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Craig Lunsford | RQM+","description":"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","og_locale":"en_US","og_type":"article","og_title":"Craig Lunsford | RQM+","og_description":"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance","og_url":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","og_site_name":"RQM+","article_publisher":"https:\/\/www.facebook.com\/RQMplus","article_modified_time":"2025-09-02T18:58:58+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/rqm-og.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@RQMplus","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","url":"https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/","name":"Craig Lunsford | RQM+","isPartOf":{"@id":"https:\/\/www.rqmplus.com\/#website"},"datePublished":"2025-04-22T20:04:45+00:00","dateModified":"2025-09-02T18:58:58+00:00","description":"Craig Lunsford serves as Vice President of Commercial Excellence at RQM+, where he leads enterprise-level initiatives to elevate sales performance","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rqmplus.com\/about\/team\/craig-lunsford\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.rqmplus.com\/#website","url":"https:\/\/www.rqmplus.com\/","name":"RQM+","description":"Evolving MedTech","publisher":{"@id":"https:\/\/www.rqmplus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rqmplus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rqmplus.com\/#organization","name":"RQM+","url":"https:\/\/www.rqmplus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rqmplus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/logo.png","contentUrl":"https:\/\/www.rqmplus.com\/wp-content\/uploads\/2025\/02\/logo.png","width":696,"height":696,"caption":"RQM+"},"image":{"@id":"https:\/\/www.rqmplus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RQMplus","https:\/\/x.com\/RQMplus"]}]}},"_links":{"self":[{"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/team\/1343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/team"}],"about":[{"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/types\/team"}],"version-history":[{"count":0,"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/team\/1343\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/media?parent=1343"}],"wp:term":[{"taxonomy":"team-type","embeddable":true,"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/team-type?post=1343"},{"taxonomy":"team-topics","embeddable":true,"href":"https:\/\/www.rqmplus.com\/wp-json\/wp\/v2\/team-topics?post=1343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}